“Some are born great, some achieve greatness, and some hire public relations officers.” – Daniel J. Boorstin
I remember when I was young the first thing I ever wanted to be was a fireman (surprise, surprise) – I think every young boy goes through that phase. Then in the early high school years I wanted to be a computer engineer, because I thought I’d just sit around all day playing with screwdrivers and microchips. Plus I fancied myself building a cool-looking Terminator type thingy.
I recently did some research on MyCareer – an Australian job search service – about starting salaries of PR and communication professionals in Australia, and I came across some pretty interesting figures.
A few weeks back I reached out to a few dozen PR / marketing / communication professionals; asking them about their first step into the industry, their career paths and what type of advice they’d give to aspiring students or people wanting to make a transition.
Fortunately, my emails weren’t totally ignored – quite the contrary actually – and I received overwhelming responses from the professionals in UK, United States and of course, Australia.
that PR dude 