This week for my Interview Series, we have Wai Chim, a digital content specialist and published author.
With her experience as Head of Content at digital marketing agency, Switched On Media, Wai had a lot of interesting things to say about content marketing and strategy as well as some of the emerging trends in the industry.
1. First of all, can you give us a bit of background on yourself and your career path to date?
I’m originally from New York City and have been living in Australia for over six years.
After graduating from university in the US, I took some time off to teach English in Japan and then completed a post-grad degree in Creative Writing at the University of Sydney.
I always knew I wanted to write and after I finished my graduate degree, I landed a job working for a small environmental publication producing quarterly magazines.