For the latest addition to my Interview Series, we have Arik Hanson, Principal at ACH Communications.
Arik has working in communications for some time and offers his perspective on topics like the differences between in-house and agency roles, keeping up to speed with relevant information as well as the skill sets that are becoming increasingly important for PR professionals.
Without a doubt, starting my own business almost three years ago. It’s been the most exciting, rewarding and challenging job of my life (I mean, other than parenting).
2. With experience in both agency and in-house roles, what can you tell us about the similarities and differences between the two?
Agencies definitely seem to attract a certain kind of person. You have to be OK with a lot of ambiguity. You have to love solving problems creatively. And, you have to love juggling about 14,531 things at once. You’ll get that on the corporate side from time to time, but it’s not quite the same.