PR Word of the Week – Content

Earlier this year I had the pleasure to write a guest blog post for Kristine Simpson, a PR professional based in Canada. The below blog post, which touches on my favourite PR word – ‘content’ – originally appeared on Kristine’s blog – Running a PR life.

My favourite PR word: Content

There used to be a time when PR mainly meant media relations, i.e. you have a story that you push, you send out a press release to your media contacts and hope that you’ll be able to score some coverage. I’m exaggerating a little here, but that was the gist of it.

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Interview with Thang Ngo, Strategy and Planning Manager at SBS Australia

This week for my Interview Series, we have Thang Ngo, Strategy and Planning Manager, Audio and Language Content, at SBS Australia. Thang has had quite a diverse career path, starting out in the advertising industry before becoming a Councillor at the Fairfield City Council as well as several positions in SBS Australia. Thang talks about his career path, social media tips and his food blog Noodlies.

1. You’ve had quite a diverse career – from advertising to councillor to your current role at SBS — can you tell us a little about your career path?

I graduated with a commerce degree, majoring in econometrics, but really, I didn’t learn much about economics or statistics. Uni did help me to work out meeting deadlines, a good writing style and being able to work in a team are all really important. That’s really helped me in all my jobs.

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