For this week’s addition to the Interview Series, we have PR professional Roger Christie discussing his transition from journalism to public relations, his role as Head of Digital at Sefiani Communications, internships, job hunting via social networks and his collaborative venture PRINKS.
I left school wanting to become a journalist as I had a real passion for writing. After two-and-a-half years of my course, I suddenly realised that I wasn’t so sure and decided to give PR a go instead. The appeal of working alongside businesses to advise on their communications needs appealed to me and gave me that corporate edge that I was after.
I did my first internship at Edelman working with their Health team, before moving to Five Star PR in Manly – a two-person team. Having exposure at both ends of the spectrum gave me an early look at agency life and where I saw myself working best in the future. As I finished my degree, an opportunity came through at Sefiani and I jumped at the chance, as a friend had recommended the firm. Almost five years on, I’m still here.