Interview with Roger Christie, Head of Digital at Sefiani Communications

For this week’s addition to the Interview Series, we have PR professional Roger Christie discussing his transition from journalism to public relations, his role as Head of Digital at Sefiani Communications, internships, job hunting via social networks and his collaborative venture PRINKS.

Q1. First thing’s first, tell us a bit about yourself. What was your career path like?

I left school wanting to become a journalist as I had a real passion for writing.  After two-and-a-half years of my course, I suddenly realised that I wasn’t so sure and decided to give PR a go instead.  The appeal of working alongside businesses to advise on their communications needs appealed to me and gave me that corporate edge that I was after.

I did my first internship at Edelman working with their Health team, before moving to Five Star PR in Manly – a two-person team.  Having exposure at both ends of the spectrum gave me an early look at agency life and where I saw myself working best in the future.  As I finished my degree, an opportunity came through at Sefiani and I jumped at the chance, as a friend had recommended the firm.  Almost five years on, I’m still here.

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Getting Started With Your PR Job Hunt

A PR job hunt guide written by a PR student on a job hunt … sounds logical enough right?

I’ve been lucky enough to talk to quite a few PR professionals over the past few months and they’ve all provided me with some great advice.

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Interview with Stephen Waddington, Managing Director at Speed Communications

This week for my Interview Series, we’ve got Stephen Waddington, the Managing Director of Speed Communications, a UK-based PR agency.

This actually isn’t the first time Stephen’s appeared on my blog. He was one of the first PR professionals I interviewed for my post – Top 6 Career Tips from PR Professionals – and he provided some incredibly helpful advice:

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Interview with Jessica Ben-Ari, Account Manager at Bite Communications

For the latest addition to the Interview Series, we have Jessica Ben-Ari, an Account Manager from Bite Communications, joining us to talk about her career path, making the transition from journalism to PR, what it’s like working for an agency and the top 3 most important traits all PR pros should have.

Q1. As someone who’s originally from New York, how do you think the PR industry there differs from the one in Sydney? I’d imagine things move a lot quicker?

PR is fast paced no matter what corner of the globe you’re on.  I’d say the major difference is the fact that the US tends to be pretty US-centric – when I was working in New York, I only worked with brands and teams based in the US.  Being in Australia is exciting because of the diverse cultural exposure the proximity to Asia affords us.  I have clients based in Singapore and New Zealand, for example. The opportunity has certainly improved my time zone juggling skills!

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