Interview with Lars Voedisch, Principal Consultant at PRecious Communications

The latest addition to my Interview Series is Lars Voedisch, currently the Principal Consultant at PRecious Communications. Lars has over 15 years experience working in the communications industry, working extensively in both in-house and agency. He talks about the evolution of the PR industry, the difference between agency and in-house and provides some great insight for students looking to develop a long and fulfilling career.

1. Looking back on over 15 years of working in communications and public relations, at what moment did you realise this was the career you wanted?

Having worked for a radio station in the past and with a Masters in Economics, corporate communications seemed to be a natural fit of bringing media and business perspectives together.

Since that start it’s the people, the exciting brands I’m working with and the constant change that keeps me on my toes and constantly wanting to learn more. Imagine: Until social media came to play, PR hardly changed for decades. So being part of and to a certain extent even defining the ‘New PR’ is awesome!

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