This week we have Mandi Bateson, Head of Social at Mindshare, discussing her career path, her creative process for coming up and executing ideas, technology trends and skills that are becoming increasingly important for marketers.
1. To kick things off, can you tell us a little about yourself and provide a quick overview of your career to date?
I started working as a marketing and events coordinator during a 2 year stint in England in the early 00s. After a few years working in a multitude of B2B marketing communications roles, I was adamant that I would a) never specialise and b) never work for an agency. And yet here I am, loving agency life and in one of the more niche marketing areas in the industry.