Interview with Mandi Bateson, Head of Social at Mindshare

This week we have Mandi Bateson, Head of Social at Mindshare, discussing her career path, her creative process for coming up and executing ideas, technology trends and skills that are becoming increasingly important for marketers.

Mandi 2012

1. To kick things off, can you tell us a little about yourself and provide a quick overview of your career to date?

I started working as a marketing and events coordinator during a 2 year stint in England in the early 00s. After a few years working in a multitude of B2B marketing communications roles, I was adamant that I would a) never specialise and b) never work for an agency. And yet here I am, loving agency life and in one of the more niche marketing areas in the industry.

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Interview with Ishtar Schneider, Senior Account Executive at Palin Communications

This week we have Ishtar Schneider, Senior Account Executive at healthcare PR agency Palin Communications, talking about her career path, working at Palin, her thoughts on company blogs and emerging PR trends and how she keeps up-to-date with all the news out there.

profile1. Prior to Palin Communications, you worked in a range of roles — from interning at Edelman to community management to media relations assistant — can you give us a quick overview of your past positions?

Haha well there is a fair chunk, I’m one of those people who always likes to be busy. I worked three jobs while doing Uni full time. One of those was as a media relations assistant for my own school – University of San Francisco. I was lucky enough to be hired into that job when I was only a sophomore so I was able to learn a lot through my 3 years there. It was basically entry level in-house PR experience and I got a really great base for my career in that job.

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