So far we’ve had Craig Pearce discuss a typical day of running your own PR company and Kimberley Lee, Account Manager at Edelman, showing us her busy Monday schedule. Next up we have Tracey Yong, an Assistant Account Executive who also works at Edelman.
Tracey graduated from the University of Technology, Sydney with a Bachelor of Arts in Communications and interned at Espresso Communications as an Account Coordinator. She worked there for 9 months, assisting with media monitoring, pitching to journalists and updating the blog.
From there she jumped over to the Planet Ark Environmental Foundation as a Campaigns Officer, working on a number of campaigns including National Tree Day, the Carbon Reduction Label and National Recycling Week. Tracey was involved with a number of a tasks; media monitoring, pitching to publications, engaging celebrity supports, managing social media pages as well as organising events.
Currently, Tracey’s been working at Edelman for the past 9 months as an Assistant Account Executive. Here’s one of her typical days:
READY, STEADY, GO!
6.00am – wake up in time for Spin class (in an ideal world)
6.15am – spin class
7.15am – head off to work, check TweetDeck on the way for latest news
7.45am – arrive at work, eat breakfast while going through client media alerts and overnight emails from some of our global clients/offices
9.30am – corporate team WIP
10.30am – client WIP
11.00am – next client WIP
11.30am – desk time! send action lists following client WIPs. media activity mostly, whether it be pitching, building media lists, drafts releases, following up features opportunities etc.
1.00pm – lunch, check TweetDeck, review daily newsletters for interesting articles that may be relevant to client work
2.00pm – internal WIP for different client
2.30pm – more desk time to get some work done, respond to emails and reactive media requests
6.00pm – fill in timesheets
6.30pm – try to get out the door!
***To contact Tracey, get in touch via email@example.com ***