Have you ever wondered what it’s like to work in the public relations industry? Maybe you’re a communications student whose been reading those recent studies that show PR as one of the most stressful jobs and you’re wondering – “is it really that bad.” Well starting from today I’ll be posting up a blog series titled “A Day in the Life of a PR Professional” where I’ll be talking to several PR professionals about their daily schedules.
First up, we have Craig Pearce, founder of Craig Pearce Strategic Communication and sole operator of his own business. Craig’s an Australian PR pro and has 16 years worth of business communication experience. In the past, he’s worked in-house as well as with global agencies and believes that “working in different industry sectors and on different sorts of PR activities makes one a fuller, more educated, better professional.”
According to Craig, since he’s running his own business it’s necessary to “wear many hats and don many masks.” It also means it’s important for him to be flexible, go with the flow and take “opportunities that arise and not being precious.”
If you’re one of those people dreaming to set up your own PR business one day, this is great insight!
READY, STEADY, GO!
5.30am – rise and sleep drive to gym
6.15am – spin class and some weights
8am – home office, shower, eat, newspaper, check son’s footy card collection
8.30am – email, social media review
9am – marketing such as blog post writing
10am – media release for client
11am – social media strategy and/or blog post for client
1pm – lunch, newspaper
1.30pm – new business (e.g. research, cold calls, network with peers and contacts)
2.30pm – write briefs for client (e.g. apps, blogs)
3.30pm – undertake market research for client
5.00pm – write client copy for customer newsletter
6.00pm – play with son, eat, shower
7.45pm – prepare work, clothes etc for next day
8.30pm – admin, social media, professional education
9.30pm – listen to music, read literature, hit the sack